KEYWORD PLANNER REVIEW: In the digital marketing world, keywords are the golden ticket. They connect you with potential customers actively searching for answers. Google keyword planner has become one of the most used tools nowadays. It is powerful, helpful, and all in all really easy to use. But is it really worth giving it a try? buckle up because today we are going to review Google keyword planner.
Google Keyword Planner review is here! It is a free tool designed to help with keyword research, specifically for planning online advertising campaigns.
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GOOGLE KEYWORD PLANNER REVIEW
MY PERSONAL EXPERIENCE WITH GOOGLE KEYWORD PLANNER
I’m so excited to tell you guys that I had such a positive experience with this. As expected, this tool exceeded my expectations and gave me just the result I wanted. Before Google Keyword Planner, my marketing campaigns felt like throwing darts in the dark. I had some ideas about what keywords might be relevant, but I lacked concrete data to back them up. That’s when I discovered this amazing free tool, and let me tell you, it’s been a game-changer! And let’s not forget the cost estimations (for those planning PPC ads). Keyword Planner helped me set realistic budget expectations and target keywords that offered a good return on investment. No more wasting money on irrelevant searches!
HOW TO SIGN UP FOR GOOGLE KEYWORD PLANNER
Here are small steps to sign up for it:
- Google Ads Account: You’ll need a Google Ads account to use Keyword Planner. The good news is creating an account is free, and you don’t have to run any ads to use the planner tool.
- Navigate to Google Ads: Head to https://ads.google.com/home/.
- Sign In or Create an Account: If you already have a Google account, you can sign in using those credentials. Otherwise, you’ll need to create a free Google Ads account.
- Explore Keyword Planner: Once logged in, look for the “Tools” tab and navigate to “Keyword Planner.”
PROS AND CONS OF GOOGLE KEYWORD PLANNER
Google keyword planner is surely a valuable tool and has helped many people achieve their targets. But here are some pros and cons regarding it:
Pros:
- Free to Use: A major perk! Keyword Planner provides valuable data without any upfront cost, making it accessible to businesses of all sizes.
- Uncovers New Keywords: Enter a few seed keywords and get a wealth of related search terms people are actively using. This helps you discover hidden gems and expand your keyword strategy.
- Search Volume Estimates: Gain insights into how often specific keywords are searched for on Google each month. This allows you to prioritize keywords with the potential for higher reach.
- Competition Level: See how competitive each keyword is, helping you identify opportunities with the right balance of search volume and difficulty.
Cons:
- Limited Keyword Suggestions: While Keyword Planner offers suggestions, some users report it may not provide as many options as some paid keyword research tools.
- Broad Search Volume Ranges: The search volume data provided is often in ranges for example 10k-100k searches per month. This can be less precise than what some paid tools offer.
- Limited Device Insights: Keyword Planner doesn’t offer insights into search volume by device like desktop, mobile, etc. This can be a disadvantage if you want to tailor your strategy for specific platforms.
- Focus on Ads: Since it’s part of Google Ads, the platform might prioritize keywords more relevant for paid advertising than organic search.
CONCLUSION
And that was all for today’s Google keyword planner review blog. I hope you enjoyed it. Please do keep in mind that this is based on personal research and analytics. If you want to try this tool out, make sure to do your own research first and go through each pros and cons. Also, do subscribe to our Youtube channel and newsletter for more such exciting content.
