Every business wants to use Instagram to reach a global audience. We all are aware of the power of global audiences and how much their engagement can take your brand to the next level. Well sit back and relax because today we are going to talk about 5 ways to use Instagram to reach a global audience.
A global audience is a crucial part of business for many reasons because if they engage there is a high chance your business is growing and circulating everywhere.
While having a good number of followers on Instagram is a good thing, it doesn’t always necessarily mean you have a good engaging audience. But exactly how to increase reach on Instagram and use Instagram to reach a global audience? Let’s dive in!
Table of Contents
HOW TO USE INSTAGRAM TO REACH A GLOBAL AUDIENCE
CONTENT STRATEGY
We all are aware of the importance of content strategy. What you put out there is what matters the most. Your content strategy should be good and crisp. make sure to focus on themes that resonate internationally like travel, food, art, or music (these topics are more likely to be liked by a wider audience from across the world.) The advantage of using such topics is that anyone can resonate with them and engage with them. You’re not bound to one niche or topic and can connect with a wider audience.
Visual content is a great choice. captivating photos and videos can ease language barriers. Sharing small snippets of your day like your pets, or going out for a walk to coffee at a cafe can make you more relatable to your audience. People tend to be more attracted to things visually rather than just reading,
Tips for Creating Good Content Strategy:
- Define your goals: be clear about your goals and what you want to achieve, for example- brand awareness, generate leads, or drive sales. Be clear about your priorities first so that your other steps are crystal clear to you. The first step should always be clear otherwise you won’t be able to make further strategies in a better way.
- Conduct a content audit: Analyze your content and find out its strengths, weaknesses, and opportunities. This way you can understand your content better and find out areas of improvement.
- Create high-quality content: provide valuable information through your content and educate your audience. Your content should be focused on your niche and should be informational to your audience because when people learn something from you, they tend to stick around more.
- Promote your content: Post your content on other platforms and let your audience know you’re posting. This way you’re giving your audience an alert that you are posting on some other platforms as well. By promoting yourself on different platforms you’re spreading awareness about yourself and your brand.
- Measure and Analyze: keep track of how well your content is performing by using analytics tools. Measuring is a really important part because this way you know what needs working and what needs tweaking in your content.
LANGUAGE AND CAPTION
We all know about the importance of captions and language. Another way to use Instagram to reach a global audience is through language and captions. Utilize a mix of popular global hashtags and niche hashtags that are translated into relevant languages.
These tools can help suggest trending hashtags in different regions. Also, tools can help you by suggesting trending hashtags in different regions. Another thing is including captions in English and a secondary target language. This way people from different regions who don’t know your language can also read it and engage with you and share it. This can significantly expand your reach and utilize Instagram to reach a global audience.
TIME ZONE AWARENESS
Not all of your audience is living in the same place or have the same time zone, everybody has a different activity time and time zone. Considering your target audience’s time zone is crucial while posting. There is no one-size-fits-all answer, that’s why it is crucial to keep in mind when your audience is the most active.
These important analytics can provide you insights into your audience’s location and activity times/ if you are planning on scheduling live, you can consider hosting sessions at different times to cater to audiences across the globe. When you consider time you consider your audience’s activity time, increasing engagement rate.
EMBRACE LOCATION TAGS AND FILTERS
Whenever you’re posting Instagram stories or photos, make sure to tag your location to show where you are. This way you can attract interest from people in that area and you’ll be more discoverable to people around you. Another thing is using filters.
Using Geofilters or location tags specific to certain regions or cities to connect with local audiences while building a global presence. This is a great way for Instagram to reach a global audience because location is involved. Location plays a great role in being more discoverable, especially to people who are around your area.
PARTNER WITH GLOBAL INFLUENCERS
Another great way to use Instagram to reach a global audience is through partnering with fellow global influencers. partnering with influencers in your niche who have a reach in your target regions can be a powerful strategy. This way both of your platform’s Instagram followers can engage which can increase engagement.
These were the best five legit ways to use Instagram to reach a global audience. Implementing these strategies can improve your reach globally effectively.
All these strategies take time but they’re all worth it to reach a wider audience. If you liked this blog, make sure to visit our influencer marketing blog which talks about reaching a wider audience through influencer marketing.
If you are looking for performance marketing service for your brand then we at Realadvicepro are the best option for your brand. Our experts are here to help your brand grow at a rapid speed by using the best strategies. Don’t hesitate to call us or DM us on Instagram to get our services.
