Are you trying to impress your clients with your digital marketing report? Then this blog is something you don’t want to miss.
Digital marketing agencies aim to drive the best results that impress their clients. However, it is crucial to remember that how you present your report matters.
Unprofessionalism may upset your clients, making them not want to return to your services. This leaves a bad impression of you leading to bad reports and reviews, which we want to avoid. Luckily, you have landed on this blog where we will see five things to include in a digital marketing report to wow clients.
Table of Contents
Things To Include In A Digital Marketing Report
Executive Summary
Start with a bang! Before you get into anything else, leave a good impression by starting your digital marketing report on a good note. All you have to do is briefly highlight the report’s key success, challenges, and upcoming goals. When you start presenting your report, you’re setting the tone for the meeting so be confident in your presentation and don’t hesitate.
Frame everything in a way that matters to the client, focusing on business impact and ROI. You are there for a reason and that is to help your client. clients want to see how you’re helping them so make sure to highlight everything important to them and things that impact ROI.
Lastly, be genuine and honest from the beginning. The outcome can’t be changed by lies so when you’re presenting the report, make sure to be honest about the outcome and even tell your client if anything is not going as planned.
Recap Of Goals And Strategies
The next main point to present in your digital marketing report is the recap of goals and strategies used by you. Remind them and tell your clients of the initial marketing goals and the overall strategy used to achieve the focused goals. This way you are helping them shift their focus to an important thing- The initial goal.
Next is, to show expertise. You have to be crisp and briefly explain why you chose these strategies and how they align with the client’s target audience. It is only natural for clients to question your services, it is your job to reassure them and tell them answers in a way they understand.
Remind them again and again about your initial goal and the purpose. This will refresh their memories about the project and will be easier for both – you and the client to focus on the main things.
Performance By Channel
In your digital marketing report, deep dive by channel. make sure to break down the performance of each marketing channel used. For example- SEO, Social media, email marketing, etc. tell your clients the achievements you’ve made in these platforms and how well their social handle is performing.
Use visuals like charts, and graphs to present data and easily digestible ways. Focus on what matters the most to your clients. Make sure to highlight key metrics like website traffic, engagement rate, conversion rate, and cost per acquisition for each channel. Your goal should be to make your clients understand the progress in an easy sorted way.
Visuals may seem unnecessary to you at first but they play an important role in capturing your client’s eyes and helping them understand where you’re coming from. Your charts will help them break down the whole presentation in a better way.
(Do you know how crucial is it to include performance marketing? Read this blog to know more)
Client Wins
Go beyond vanity metrics. focus on metrics that directly tie to the client’s business goals, such as leads generation, sales conversions, or revenue growth. Quantify success. Use numbers to showcase the positive impact your marketing efforts have had on the client’s business.
Tell them how much your services have helped them to achieve success and market goals. Your goal is to leave a positive impact on your clients so that they build trust with you and your services. A good impression of your image will leave your clients feeling that they can trust you with not just this, but also other services as well.
(Here’s a small YouTube video that you might enjoy!)
Challenges And Opportunities
Lastly, for your digital marketing report, Be transparent with your clients. Acknowledge any challenges that you faced during the reporting period and explain how you addressed them. When you stay raw and honest with your clients, this shows that they can trust you with any service they take in the future. Highlight the areas where you struggled with handling their project and areas where it was easy for you to work.
The benefit of highlighting areas of struggle is that it tells your clients where they need improvement and where they need direction. So that in the future, they’re aware of how they can resolve the main issues more effectively.
Last but not least, have a proactive approach. Identify potential growth opportunities based on data and suggest how to capitalize on them. Your suggestion matters a lot more than you think to a company. When you genuinely suggest something, it means you are telling them that your only purpose is not to sell your services but also to stand as a reliable agency with them.
Conclusion
That was all for today’s blog! Don’t hesitate to practice and be transparent with your digital marketing report to impress your client and make yourself a strong leader. All these points are a must note downs when you’re a new agency presenting the report to your client. Don’t be nervous, be transparent and be confident!
If you’re someone who’s looking for a reliable digital marketing agency for your brand then we at Realadvicepro are the best ones. We provide a wide range of digital marketing services and social media handling services. We have a team of experts who understand your brand from scratch and work on it. Don’t hesitate and contact us now to get our services for your brand.
