Over the last few years, changes in digital marketing have been prominent in the digital landscape. Changes in New digital marketing, especially in SEO and other elements have been pretty dominant in the game. Today in this blog, we will be discussing five drastic changes in digital marketing and how they have impacted other components.
Digital marketing has changed a lot over the last few years. Some factors including AI, the social media landscape, and the importance of websites have been some factors that have changed digital marketing. When digital marketing was first introduced, there were factors like SEO that affected it the most. But now it has been shifted from SEO to social media. For beginners in digital marketing, it often gets overwhelming to keep up with everything constantly changing. But worry not! Today in this blog, we are going to look at some of the drastic changes in new digital marketing.
Table of Contents
Drastic Changes In New Digital Marketing
1. Shifts In Media Landscape
We all know the changes in digital marketing because of AI. As transformative as generative AI is, it also has many negative points. We are seeing some possibilities that because of Gen AI, marketing channels will drastically rise and fall in the years ahead. AI has helped many businesses to eliminate the need for human work. from texts to videos, carousels, scripts, and productions, AI has covered it all. Many things that used to be done with the help of humans in digital marketing have now been replaced by the help of AI. Just like this many AI tools have been introduced and have made changes in digital marketing.
Though many people believe that AI can replace human workers, that is quite not true. No doubt, AI has helped many people change a lot of things like content creation, content management, and various other marketing aspects. But it is quite not okay to believe that it can replace humans. Work done by humans is made with emotions, unlike AI. So, it is safe to say that even though AI is playing a big role in digital marketing, it cannot replace human power.
2. SEO Delivers Much Less Traffic
The future of Digital marketing is going to be changed due to major changes in SEO. Search traffic is expected to fall dramatically because of the impact of chatbots like ChatGPT. It is said that search traffic will decrease by 25% by 2026 and by 25% by 2008, talk about big numbers! This search traffic may decrease even less due to the changing technology so it’s better to create a strong online presence.
A strong online presence will give you a key advantage for your customers as well as make your brand more reputed. Sure, SEO is crucial and won’t be dead but having strong social media will help you even more. If you’re wondering what is the future of SEO, then I advise you to read the Seo is not dead blog to gain more valuable information.
3. Social Media Suffers Trust Crisis
While there is no denying that social media is a powerful weapon, it sometimes suffers from a trust crisis. Social media has made many changes in digital marketing but still, there is one thing that holds it back from being the trusted source and it’s none other than Scam/ scammers. One of the good examples is TikTok getting banned in many countries due to its misinformation.
Facebook’s visitor traffic has dropped dramatically since 2021, according to Sprout Social. Generative AI will make social media even more problematic because it can create deep fakes of anyone and make people genuinely question if anything in the social realm is real at all! The more these concerns will grow, the more social media is likely to decrease.
Social media has many fun sides. You can learn anything from scratch just by searching on YouTube or following accounts related to the topic. But as always, there are two sides of a coin. While social media has helped many people to learn things, it is not safe to say that you can trust it 100%. There are a lot of scammers and fake accounts online that seem original at first but they can’t be trusted with vulnerable information.
4. Omnichannel Expectations Continue To Rise
Trust me when I say customers don’t engage with channels, they engage with brands. As a brand, it is your responsibility to be so connected with your audience that they engage with you and run to you for the services. Thankfully, new technologies like customer data performance and AI advancements will make it easier for brands to better align with their customers.
There are many ways AI helps in analyzing your data and giving you relevant leads. But from your level, firstly you will have to connect with your audience as a brand. Tell them what makes you different from others in the market. For example, if you’re a marketing agency, tell your audience about your ways and strategies from the market that other agencies are not doing. This way, you stir up a controversy about your work which interests the viewers.
5. Other Landscape shifts
Other Landscape shifts include technical landscapes that make the most changes. Technology is constantly changing and this landscape is big and competitive. It is crucial to keep in mind that we stay up to date on trends and new changes in social media. In this era, we already have many AI tools that are helping us. The probability is that in the future we will have more tools that help us in digital marketing.
Conclusion
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