We all are aware of the impact of AI on digital marketing jobs. Especially in 2024, AI is playing a big role. While there are so many pros and cons of AI, the biggest con has to be the job replacement. In this blog, we will see the impact of AI on digital marketing jobs.
Table of Contents
Impact Of AI On Digital Marketing Jobs
1. Social Media Management
AI has taken over social media like a storm- especially has scored big in social media management! new AI tools can now make graphics for social media platforms, schedule posts, analyze engagement patterns, and even respond to customers’ queries. While it is good and convenient, it is taking a lot of people’s jobs in real-time. people we work with on social media like graphic designers, social media managers, interns, and everyone included in social media management. The only point to note here is that AI cannot match human creativity and emotions so while it is taking this job, AI won’t be able to take it 100%.
How AI Helps in Social Media Management:
- To generate captions, hashtags, and posts there are AI tools available like Ocoya.
- Hootsuit helps in social listening and analytics. It offers a schedule for the brand
- To schedule and publish you can use Buffer and tailor posts for different channels. (Here’s a review on Buffer if you want to learn more about it.)
- Grammerly tool helps in writing blogs, and articles, and helps you correct your grammar in sentences.
2. Data Analysis
Another way the impact of AI on digital marketing jobs has been heavy is because of its capability of data analysis. AI algorithms are capable of processing vast amounts of data, extracting important insights and trends more quickly than any human. because AI can perform these tasks with higher speed and accuracy, it affects jobs related to manual data analysis. Though it is a con, human intuition is essential to contextualize data within a broader business strategy. It is safe to say in this case too that AI may impact it but not 100% take over.
How AI helps in Data Analysis:
- Speed and Efficiency: AI can take care of data at a higher speed which allows for much quicker analysis and insights.
- Better Accuracy: AI can help correct data and improve its quality. it can also predict historical data, informing decision-making.
- Personalization: AI can create targeted marketing campaigns by analyzing customer data.
- Some tools that help in data analysis are Google Cloud AI, Luzmo, Polumer, and KNIME
3. Content Creation
Content creation has been a major change ever since AI took over. AI tools can help generate articles, blogs, reports, and even videos. This majorly challenges copywriters and content curators. Ever since influencer marketing has taken over the digital marketing landscape, AI has stood as a pillar for content creation. AI helps in content creation in so many ways like- making content calendars, content ideas, graphics, videos, adding elements to videos, and whatnot. Not just specifically video format content, AI has been playing a big role in making photos and graphics too. Many AI tools help in changing the whole vibe of a photo by editing the background, adding elements, etc.
(Speaking about graphics, do you know that AI has affected graphic design majorly? We have already written a blog on it. Click here to read more.)
-Do you want to learn editing as a beginner? Then here are the best editing apps as a beginner you must try. Click here to watch the video.
How AI helps in Content Creation:
- AI is very time-saving and cost-effective when it comes to content creation.
- Tools like ChatGPT and Gemini help you generate content ideas and posts.
- Surfer SEO helps in optimizing content through SERPs while generating text.
- You can stay up to date with trends through AI’s creative ideas and posts.
4. Programmatic Advertising
Another way AI has impacted Digital marketing jobs is through programmatic advertising. AI algorithms optimize advertising by analyzing user behavior thoroughly. This eliminates the need for manual ad placement and optimization, majorly impacting jobs in traditional advertising roles. The best we can do is as marketing professionals, we can shift our focus to crafting highly targeted ad strategies, and creative campaigns and understanding customer psychology which is where human expertise is irreplaceable.
How AI Helps in Programmatic Advertising:
- Real-time audience segmentation: AI can analyze large amounts of data to create audience segmentation and make sure ads reach the targeted audience.
- Real-time bidding (RTB): AI can analyze bid value and user data to determine bids quickly
- Improve campaign performance: AI is great at predictive analytics. it can forecast campaign performance and allow for necessary adjustments.
5. Customer support
AI-driven chatbots handle customers way more efficiently than humans. While it streamlines customer support, it does affect jobs that are related to this field. There is no doubt that AI gets the job done quicker and much faster, it cannot match human emotions. Only humans can connect with other humans on a more personal and intimate level by creating a bond. Sure the impact of AI on digital marketing jobs is big but there is no way it can compare to a human being on a more personal level.
How AI Helps in Customer Support:
- Customer satisfaction: AI chatbots can give fast replies, reducing the wait for a reply.
- Better Interaction: Creative replies from AI can spark more conversion
- AI tools for Customer support: Tools like Zendesk, Intercom, and Freshdesk are some of the popular tools for customer support.
That was all for the short discussion of the Impact of AI on digital marketing jobs. There is no doubt that AI gets the job done much faster and quicker but the bottom line is that it cannot match humans. AI cannot be compared to human behavior, creativity, emotions, and feelings so at the end of the day, humans win. If you agree with this blog then make sure to visit our blog section where we have posted more such interesting content.
